Press Release

Posted 3/4/2013 in News

AMCC Launches in Vegas

Featuring three models of classic American muscle cars at a famous speedway, American Muscle Car Challenge by Richard Petty Driving Experience hits the track on March 29 in Las Vegas, Nevada, with an all-new experience that puts speed-seekers in the driver’s seat of the hottest and fastest muscle cars in production today.

Unlike any driving experience in the country, American Muscle Car Challenge will appeal to muscle car enthusiasts and thrill-seekers alike as guests will be able to put the performance characteristics of America’s three favorite muscle cars including the Dodge® Challenger SRT8 392, Ford® Mustang Shelby GT500 and Chevrolet® Camaro ZL1, to the test.

Pushing these extreme vehicles to the limit in a real test track environment, drivers can show off their skills through a custom-designed course specifically constructed to challenge performance abilities in acceleration, braking, cornering capabilities and top speed. After the exhilarating experience with each of the cars, participants will receive an evaluation of their driving with computerized performance comparisons from video and data acquisition systems, enabling fans to decide, once and for all, which car reigns supreme as the ultimate American muscle car.

“American Muscle Car Challenge is the only hands-on motorsports experience of its type in the country, with some of the most iconic cars from American automakers,” said Mike Bartelli, Chief Marketing Officer of Petty Holdings, the parent company of American Muscle Car Challenge. “It is a powerful adrenaline rush that satisfies the ‘need for speed,’ in a safe and controlled track environment at an accessible price point.”

For a package rate of $199, thrill-seekers can get behind the wheel of all three muscle cars, piloting each through a four module test track, experiencing aggressive suspension systems, high performance brakes and up to 650 horsepower under the hood.  

American Muscle Car Challenge is operated by Richard Petty Driving Experience at Las Vegas Motor Speedway with dates now available for booking. The public may visit or call 1-877-723-3712 for more information or to book their American Muscle Car Challenge.

About Petty Holdings, LLC:

Petty Holdings, LLC owns and operates Richard Petty Driving Experience, Exotic Driving Experience andAmerican Muscle Car Challenge. It markets other Petty and Richard Petty branded and licensed ventures including Richard Petty’s Driver Search, Petty Safe Driving and Richard Petty Fantasy Racing Camp. It also provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes ride and drive events for automobile manufacturers.

Headquartered in Concord, NC, Petty Holdings is a portfolio company of BV Investment Partners, a leading middle-market private equity firm, investing in the information and business services, communications, and media sectors.


Media Contacts:

BRAINtrust Marketing + Communications
Jennifer Bradley 702.862.4242

Petty Holdings, LLC
Jessica Inman Johnson 704.454.6244